FACEBOOK IMPROVES ADVERTISEMENT TARGETING: The world’s largest social network revealed a lot of modifications to its Ads API program, that includes all its non-FBX ads. Amongst them, Facebook has boosted the logic of its ad targeting technique. Formerly, when a marketer selected “parents” and “digital photography” as criteria for targeting customers, the audience got to those people “which are parents OR considering photography.” Now, those specifications will certainly be determined as “moms and dads that like digital photography,” which will certainly provide advertisers with a more particular target audience.
Just what’s even more, Facebook claims it has enhanced group targeting for a customer’s work environment, education and learning, work title types, and partnership condition. Advertisers can likewise now see when a user has added a life event to their timeline, such as telling their network that they acquired a home or a car. Facebook began motivating individuals in December to include these life events to their timelines, and the intention now seems to be marketing.
The changes indicates that advertisers could now target Facebook individuals based upon behaviors. “These categories are certain to an individual’s certain activities, past purchase behavior, or acquisition tendency,” according to the firm’s ad roadmap. Testing of this new targeting type will certainly start in February.
Facebook likewise announced that it is sunsetting sponsored tales. When the social network simplified its ad systems last year, among the significant changes was it added social context to page article and web page like ads (e.g., a user views an ad for a company considering that his close friend suched as the brand’s Facebook page). Previously, marketers had to buy an advertisement such as a page article advertisement, in addition to a sponsored story. The sponsored story after that included the social context to the advertisement. Since page article and web page like advertisements come with social context by default, Facebook will certainly be ceasing sponsored stories after April. (Facebook Blog).
