Facebook, the prominent social network with over 1.2 billion individuals globe wide, simply acquired a great deal larger by purchasing WhatsApp, the text application with virtually half a billion individuals around the world.
Baseding on Mark Zuckerberg, Chairman & CEO of Facebook, the reason Facebook paid $19 billion for WhatsApp is that there are very few other companies that can create a network of 1 billion users– and he believes WhatsApp will certainly accomplish that soon.
WhatsApp doesn’t really fit into the Facebook business model considering that it has alwayspromised its individuals that it won’t market advertisements. So how will Facebook get a return on their $19 billion? I think that the solution is: by mining the information within WhatsApp.
Facebook is currently a big data mining haven with extraordinary amounts of information at their disposal, all happily offered by us, the customers of Facebook. We send 10 billion Facebook messages per day, click the ‘like’ button 4.5 billion times and upload 350 million new photos each and every day. In general, there are 17 billion location-tagged blog posts and an incredible 250 billion images on Facebook.
All this details suggests that Facebook knows what we resemble, who our buddies are, what our perspectives are on most things, when our special day is, whether we are in a relationship or not, the area we go to, what we like and do not like, and much more. This is a dreadful great deal of info (and energy) in the hands of one industrial company.
Facebook is simply beginning to leverage all their information and I think that also if all of us stopped making use of Facebook today (which is extremely unlikely), the company would certainly still have more info concerning folks than other exclusive company on earth (possibly Google is a close, however they haven’t obtained all the in-depth individual data).
Current efforts by Facebook’s data science group reveals the astonishing power of evaluating the data. For instance, Facebook revealed that it could now securely forecast when a user will transform their connection condition from ‘single’ to ‘in connection’. The insights come from examining the way we trade messages and blog post on our timeline simply prior to we ‘commit’. Review the information here. The inquiry is, just what else will Facebook have the ability to anticipate?
There is much more: a recent study reveals that it is possible to properly forecast an array of strongly sensitive individual features merely by assessing the ‘Suches as’ we have clicked on Facebook. The work carried out by researchers at Cambridge University and Microsoft Study demonstrates how the designs of Facebook ‘Suches as’ can quite precisely forecast your sexual orientation, satisfaction with life, knowledge, emotional stability, faith, alcoholic beverages usage and drug use, partnership standing, age, sex, nationality and political perspectives amongst several others.
Their fairly brand-new Graph Search feature gives us another idea about the level of ideas Facebook has and their capacity to utilize it wisely. The natural language search feature permits you to look for e.g. ‘Good friends that have checked out (and recommended / liked) dining establishments in London’ or ‘fiends of good friends that likewise like food preparation’. The results are amazingly precise.
So, would not it be tempting to utilize all this technology to extract the huge amounts of messages sent out daily by the 465+ million customers of WhatsApp? I would state yes. Why else would Facebook have invested $19 billion?
Merely imagine the energy this adds to Facebook’s large information analytics capabilties. WhatsApp’s information would reveal who we are sending out messages to, just how commonly we do that, what pictures we discuss and most importantly exactly what we are talking about.
Even though Facebook states that both business will certainly run individually of each other, I believe it is naÃ¯ve to think that this will certainly proceed for long. For a beginning, it would make good sense to integrate the WhatsApp messaging performance with Facebook’s very own messenger app. Otherwise they would certainly run two competing items.
Discussing the private messaging feature of Facebook reminds me that Facebook is has merely been fined a class-action suit. The accusation is that Facebook is going against the Electronic Communications Personal privacy Act by checking and exploiting the material of exclusive messages sent out using the Facebook platform without prior permission by individuals. Is this maybe a little preference of just what’s to follow when they begin doing the very same with their WhatsApp information?