Google announced increase in mobile-friendly update factors, but don’t expect another Mobilegeddon.
Google revealed on the Web designer blog site that they are visiting be enhancing the results of themobile-friendly formula they introduced back on April 21, 2015.
Google said the upgrade will occur “starting in May,” as well as it “enhances the effect of the [mobile-friendly] ranking signal.” Google claimed if you are currently mobile-friendly, you do not have to stress, due to the fact that “you will not be influenced by this update.”
When the update occurs, it will roll out progressively, so you will not see a significant drop-off on non-mobile-friendly web sites when the algorithm is pushed out. This type of seem like the slow Panda 4.2 rollout, but it is unclear if the rollout will take weeks or months. Google just stated it would certainly “start turning out” the upgrade initially of May.
The mobile-friendly formula is a page-by-page indicator, so it could take time for Google to evaluate each web page, which could be why it will be a gradual rollout. And depending upon how quick Google creeps and also indexes every one of the pages on your site, the influence can be slow to show up.
It is believed that this rollout will have much less impact compared to the original mobile-friendly update, which was called “Mobilegeddon.” The original Mobilegeddon was supposed to have a significant impact on the mobile results, however not everyone said it had that much of an effect.
If you are not mobile-friendly, or if you wish to ensure you are, check the Google mobile-friendly device, and examine Google’s mobile guidelines.
